The global natural skin care products market size is anticipated to reach USD 16.06 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.0% from 2020 to 2027. Increased exposure to chemical beauty products has resulted in rising cases of allergies due to which people are refraining from buying such products and are shifting to natural skincare products.
Large-cap beauty and cosmetic companies are investing in natural products division by acquiring small firms or startups for expanding according to market dynamics. For instance, in 2017, Loreal, a beauty and cosmetics company, acquired a German natural beauty company, Logocos Naturkosmetik AG, which has a certified product range made of plant extracts and natural ingredients. The major offerings of the company are skincare, hygiene, body care, hair care, and color.
Based on type, the mass segment led the market and accounted for 60.5% share of the global revenue in 2019. Customized solution offerings and new product launches in the market place are some of the trending factors expected to boost the segment growth. For instance, Forrest essentials, an Indian brand, offers customization options for a skincare routine, such as skin cream, moisturizers, and night pack, in which a skin quiz is presented and further the products are recommended according to the customized details.
Browse Details of Report @ https://www.grandviewresearch.com/industry-analysis/natural-skin-care-products-market
Europe dominated the market for natural skin care products and accounted for 33.2% share of the global revenue in 2019. Stringent regulations in the region regarding the beauty and cosmetic products, such as NaTrue and COSMOS NATURAL, which define the criteria natural companies must comply with to ensure consumers that their products are genuine organic or natural cosmetics produced, are contributing to the growth of the market.
E-commerce is expected to witness the fastest growth over the forecast period. The rising popularity of e-commerce channels among the manufacturers and high consumer penetration has been driving the sale through this channel. In addition, an increase in the number of natural products private sales websites, such as nykaa.com, mamaearth.com, and wowshampoo.com, has been boosting the segment growth.