The global protein shampoo market size is expected to reach USD 2.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.7% over the forecast period. Rising importance of hair care among adults at the global level as a result of growing awareness regarding personal hygiene is expected to be a key factor for the market growth. Moreover, increasing prevalence of various common issues such as dandruff, hair loss, split hair, and other scalp related diseases has propelled the adoption of protein rich shampoo among the customers across the global market.
Increasing air pollution and rise in harmful gas emissions from automotive, soot, and dirt around the globe leads to hair damage. Pollution can also promote various problems such as scalp skin breakage and dryness, scalp irritation, and sometimes premature baldness in men. Protein shampoo is considered to be beneficial for these hair problems as it increases the keratin protein content in the hair.
In addition, increasing prevalence of hair and scalp related issues including alopecia areata, dandruff, and other scalp related diseases at the global level is anticipated to provide growth opportunity for protein shampoo. According to the American Academy of Dermatology (AAD), approximately 80 million Americans, wherein more than 60.0% of the men population is affected by hair loss problem. These health issues are expected to promote the scope for keratin protein shampoo among the consumers.
Browse Details of Report @ https://www.grandviewresearch.com/industry-analysis/protein-shampoo-market
North America was the largest regional market for protein shampoo, accounting for a share of more than 30.0% in 2018. High market visibility of prominent brands including L'Oréal S.A., Procter & Gamble Company, and Unilever plc. in U.S. through their offline and online distribution channels is expected to remain a key factor over the next few years.